It’s hard to believe but 2017 is upon us and the spring market is already starting to give hints about the business to come. As you all know, this year, just like the last, will be marked by the continuing trend of seller scarcity in the residential markets. All economic commentary aside, we should see a similar seller’s market this year: packed open houses, sales well above asking, all compiled on top of a dwindling inventory.
So what are you going to do about it? While we have some time before our schedules start to burst at the seams, it might be time to look at updating our marketing. In a hot seller’s market, homes will sell, there’s no question about that. The important question to ask is, “who will get the listing?” My top agents consistently tell me that much of their marketing is directed at selling the seller, not the home. As a homeowner, when I’m considering who to hire to market my property, I want to go with the agent who puts forth the best quality effort to sell my home. I’ll likely go with someone who has a complete, cohesive marketing package, a positive attitude, and a professional appeal. In a sense, when I sell my home, I buy my agent, i.e. their services. When I purchase a service, I look to get the best quality for the money. As an agent, this all means that you need to be consistently on your game: you can’t sell a home until you sell a seller.
In 2017, my goal is to help my agents secure more listings with an updated set of offerings. Through a new platform, my clients can expect:
- Upgraded, mobile-friendly virtual tours
- 3D floor plans
- Drone/aerial photography,
- Improved direct interface with MLSPIN
- Print and web marketing materials
- Video walkthroughs and promotional spots
- Automatic syndication across multiple third party real estate sites like Zillow, Trulia, etc.
…. And even more to come.